I'm a 29-year-old Chilean professional passionate about luxury fashion and emerging technologies, with a strong inclination toward leveraging AI to enhance data-driven growth decisions and marketing strategies.

My professional journey bridges two key domains: strategic data analysis and creative direction. In 2015, I founded Rakau Chile, a sustainable fashion brand made in Chile, developing four product lines, blending artistic vision with business strategy. Later, between 2022 and 2023, I joined PedidosYa — Latin America’s largest delivery platform and part of Delivery Hero — leading Loyalty and CRM initiatives across 15 countries, using data to drive retention and personalize engagement.

In 2024, I fulfilled my dream of moving to the Fashion's Capital to pursue a Master's in Business Analytics and Data Science at Politecnico di Milano, thereby directing me towards cutting-edge technology and aesthetic appreciation.

This path has shaped a holistic approach: I believe in data-guided action, while also valuing identity, storytelling, and aesthetics as essential drivers of long-term brand value and differentiation.